The 4 Key Segmentation Criteria Every Marketer Should Know
This article breaks down the four main types of segmentation criteria—Demographic, Geographic, Psychographic, and Behavioral—with easy examples
Behavioral Segmentation
Customer Segmentation: The Secret to Reaching the Right People (Without Wasting Time or Money)
Customer Segmentation is the process of dividing your customers into smaller groups (segments) based on shared characteristics.