Branding vs. Positioning: What’s the Difference and Why You Need Both
Branding and positioning aren’t just buzzwords. They’re business essentials. Branding is your emotional connection. Positioning is your strategic advantage
March 16, 2025
The Ultimate Guide to Tools for Customer Segmentation (With Examples!)
Customer segmentation is the practice of dividing your customers into smaller groups based on shared characteristics.
Creating Buyer Personas: Your Secret Weapon for Marketing That Actually Works
A buyer persona is a detailed, semi-fictional profile of your ideal customer. It’s based on real data (from surveys, interviews, analytics)
The 4 Key Segmentation Criteria Every Marketer Should Know
This article breaks down the four main types of segmentation criteria—Demographic, Geographic, Psychographic, and Behavioral—with easy examples
Customer Segmentation: The Secret to Reaching the Right People (Without Wasting Time or Money)
Customer Segmentation is the process of dividing your customers into smaller groups (segments) based on shared characteristics.